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Our History

Rolex and Deutsch Boutique History

Deutsch Fine Jewelry provides Houston with unparalleled customer service, as well as exceptional expertise on Rolex timepieces. Offering approachable, attentive service has been the foundation of the Deutsch Family for almost one hundred years. In 1929 Aldar Deutsch opened the first Deutsch family store in the small town of Nuevo Laredo, Mexico. Aladar’s son, Russel Deutsch, began manufacturing jewelry and became an Official Rolex Jeweler in 1991, which sparked what would be a longstanding relationship between Rolex and Deutsch. Over the near century since opening their first store, the Deutsch family’s commitment to exceptional customer service and providing the highest quality of goods has led to the Deutsch brand expanding throughout Texas and becoming a household name in luxury jewelry.
Our Rolex History

From Fathers to Sons

The Deutsch brothers continued the family legacy of their father Russel Deutsch by opening stores throughout Texas that upheld the first-rate customer care that defines the Deutsch Fine Jewelry brand. In 1991, they opened Deutsch jewelry stores in both Laredo and McAllen and became Official Rolex Jewelers, official partners of Rolex, forming a bond through customer experience and flawless craftsmanship.

Our Rolex History

A Houston Fixture

In 1994, Lance Deutsch expanded the Deutsch brand to Houston, Texas. Nestled in the picturesque neighborhood of River Oaks, Deutsch Fine Jewelry has served the greater Houston area with warm and personalized customer service for years. In 2014, the Deutsch family opened a standalone Rolex boutique, located in the Houston Galleria. The teams in both the Galleria and River Oaks locations can provide expert advice on purchasing and servicing all Rolex timepieces.

Our Rolex History
Rolex
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